Tuesday, August 25, 2020

A Brief Summary of the Second Great Awakening

A Brief Summary of the Second Great Awakening The Second Great Awakening (1790â€1840) was a period of zealous enthusiasm and restoration in the recently framed country of America. The British states were settled by numerous people who were searching for a spot to revere their Christian religion liberated from mistreatment. Accordingly, America emerged as a strict country as saw by Alexis de Tocqueville and others. An integral part with these solid convictions came a dread of secularism.â Key Takeaways: The Second Great Awakening The Second Great Awakening occurred in the new United States somewhere in the range of 1790 and 1840.It pushed the possibility of individual salvation and through and through freedom over predestination.It extraordinarily expanded the quantity of Christians both in New England and on the frontier. Revivals and open changes became get-togethers that proceed to this day. The African Methodist Church was established in Philadelphia.Mormonism was established and prompted their settlement in Salt Lake City, Utah.â This dread of secularism had arisenâ during the Enlightenment which brought about the First Great Awakening (1720â€1745). The thoughts of social uniformity that came to fruition with the coming of the new country streamed down to religion, and the development to be known as the subsequent Great Awakening started around 1790. In particular, Methodists and Baptists started a push to democratize religion. Unlikeâ the Episcopalian religion, serves in these groups were commonly uneducated. In contrast to the Calvinists, they accepted and lectured in salvation for all.â What Was the Great Revival?â In the start of the Second Great Awakening, ministers carried their message to the individuals with extraordinary pomp and fervor as a voyaging restoration. The soonest of the tent restorations concentrated on the Appalachian outskirts, yet they immediately moved into the zone of the first states. These restorations were get-togethers where confidence was recharged. The Baptists and Methodists frequently cooperated in these restorations. The two religions had faith in through and through freedom with individual reclamation. The Baptists were profoundly decentralized with no progressive structure set up and ministers lived and worked among their congregation. The Methodists, on theâ other hand, had a greater amount of an interior structure set up. Singular evangelists like the Methodist diocesan Francis Asbury (1745â€1816) and the Backwoods Preacher Peter Cartwright (1785â€1872) would venture to every part of the outskirts riding a horse changing over individuals to the Methodist confidence. They were very fruitful and by the 1840s the Methodists were the biggest Protestant gathering in America.â Recovery gatherings were not confined to the wilderness or to white individuals. In numerous zones, especially the south, blacks held separate recoveries simultaneously with the two gatherings combining on the most recent day. Dark Harry Hosier (1750â€1906), the main African American Methodist evangelist and a mythical speaker in spite of being ignorant, was a hybrid accomplishment in both high contrast revivals. His endeavors and those of the appointed clergyman Richard Allen (1760â€1831) prompted the establishing of the African Methodist Episcopal Church (AME) in 1794. The recovery gatherings were not little issues. Thousands would meet in camp gatherings, and ordinarily the occasion turned very riotous with off the cuff singing or yelling, people talking in tongues, and moving in the aisles.â What Is a Burned Over District? The tallness of the Second Great Awakening came during the 1830s. There was aâ great increment of houses of worship the country over, especially across New England. So much energy and power went with zealous restorations that in upper New York and Canada, zones were named Burned Over Districts-where otherworldly intensity was so high it appeared to set the spots on fire.â The most huge evangelist around there was the Presbyterian serve Charles Grandison Finney (1792â€1875) who was appointed in 1823. One key change he made was in advancing mass transformations during restoration gatherings. Never again were people changing over alone. Rather, they were joined by neighbors, changing over en masse. In 1839, Finney lectured in Rochester and made an expected 100,000 proselytes. When Did Mormonism Arise?â One huge result of the recovery stir in the Burned-Over Districts was the establishing of Mormonism. Joseph Smith (1805â€1844) lived in upstate New York when he got dreams in 1820. A couple of years after the fact, he revealed the revelation of the Book of Mormon, which he said was a lost segment of the Bible. He before long established his own congregation and started changing over individuals to his confidence. Before long mistreated for their convictions, the gathering left New York moving first to Ohio, at that point Missouri, lastly Nauvoo, Illinois where they lived for a long time. Around then, an enemy of Mormon lynch crowd found and slaughtered Joseph and his brother Hyrum Smith (1800â€1844). Brigham Young (1801â€1877) emerged as Smiths replacement and drove the Mormons away to Utah where they settled at Salt Lake City. What is the Significance of the Second Great Awakening?â Following are critical realities to recall about the Second Great Awakening: Sources and Further Readings Bilhartz, Terry D. Urban Religion and the Second Great Awakening: Church and Society in Early National Baltimore. Cranbery NJ: Associated University Presses, 1986. Hankins, Barry. The Second Great Awakening and the Transcendentalists. Westport CT: Greenwood Press, 2004.Perciaccante, Marianne. Calling Down Fire: Charles Grandison Finney and Revivalism in Jefferson County, New York, 1800â€1840. Albany NY: State University of New York Press, 2003. Pritchard, Linda K. The Burned-over District Reconsidered: A Portent of Evolving Religious Pluralism in the United States. Sociology History 8.3 (1984): 243â€65. Print.Shiels, Richard D. The Second Great Awakening in Connecticut: Critique of the Traditional Interpretation. Church History 49.4 (1980): 401â€15. Print.

Saturday, August 22, 2020

The Jungle Upton Sinclaire essays

The Jungle Upton Sinclaire articles Upton Sinclairs The Jungle happens in Packingtown, a region of Chicago, around the turn of the twentieth century. This book investigates a settler family confronting the hardships of a workers life, attempting to battle the emptiness of the American Dream, how free enterprise basically breaks a family separated. The primary objective of The Jungle is to abuse entrepreneur world and attempt to convince the peruser that communism is the exit from the shades of malice of private enterprise. This book additionally revealed the hazardous and unsanitary states of the meat pressing plants that offered sick and spoiled meat to unsuspected clients, which prompted different acts to ensure clean conditions. Upton Sinclair utilizes a guileless Lithuanian settler family in this novel to uncover the difficulties and troubles they have when they come to American anticipating high wages and a decent life. The bad faith of the American Dream is uncovered and they end up in a place that is known for m isuse and preference. Defilement, which is depicted as an immediate consequence of free enterprise, is a fundamental subject all through the book. Jurgis family rapidly discovers that laws are not authorized, lawmakers are out for their own benefit, and sales rep lie about their product. Rather than difficult work and ethical quality, the family finds a reality where individuals attempt to excel by exploiting the honest and unwary. When purchasing their first house, there were incalculable concealed expenses and charges they didn't think about. The family gets subject to cheats, control and assault by a chief, not what they bought in to. Toward the end, Jurgis understands that private enterprise is fierce, cruel, and unfair. It prompts the obliteration of youngsters and the separate of family esteems and customs. The main trust in a superior life is communism. Communism is depicted to profit everybody, to satisfy profound quality, and reestablish humankind to the common laborers. Over the span of perusing this book, I was constrained ... <!

Wednesday, July 29, 2020

Ereaders Wont Kill You

Ereaders Wont Kill You Im a crow eater. “Ill never join Twitter.” #ididthat “Ill never wear Uggs.” I have two pairs AND flip flops (theyre warm in the winter, yall). “Ill never write. Im not a writer.” I had my first essay published last week. “Im not going to read 50 Shades, and you cant make me!” I made it three days, then talked about it in detail on statewide radio. Worth noting it is one of the only hours of programming not archived on SuperTalk Mississippis website. “Bacon sundae? No.” Dear Burger King, Please bring those back. XOXO, Emily “I WILL NEVER EVER EVER OWN AN EREADER BECAUSE DEATH OF PRINT AND BOOK SMELL.” My Kobo arrived last Monday. I wasnt sure if I would even publicly admit to owning an ereader because for years, I made such a stink about them. I am by no means a book snob (see “I read 50 Shades” above). I managed an independent bookstore and made the push for us to offer ebooks, saying the whole time, “I mean, its not my jam but it is to OTHER people.” And I would say “OTHER people” like “those bozos killing the printed word.” I review books for my alma maters news website. I was getting anywhere between one and a dozen ARCs and finished copies PER DAY. Multiply that times the square footage of my two bedroom, one bathroom cottage house and you have a kudzu situation going on. When I was done reading/reviewing the finished books, I would donate them to a retirement community. I dont feel comfortable doing anything with ARCs because they are uncorrected proofs, so they sit in boxes (by the way, I know who you are selling them on eBay STOP DOING THAT. NOT COOL). I also buy books. I limit myself to a handful a month because of the kudzu situation, and I always buy from an independent bookstore. Nine times out of ten, they are signed. I probably thought a little too long and hard about making the jump to digital, even if it was just for egalleys. I dont love it enough to shell out money to purchase ebooks (which Im sure since I just said that, Ill be eating a dirty bird later). For me, it made sense as a lack-of-personal-space problem solver. Im a big fan of personal space and in my little house, its very limited. My UPS man was starting to ask a lot of questions about what I did for a living. Bringing digital galleys into my home means I dont have to put on pants to get them from the front porch. WIN. It just made sense. I think what Im most excited about is all of the free public domain books. I can finally read what I was supposed to read in high school but never did, and then decide which gorgeous Coraline Bickford-Smith editions to buy for my library. See? Im still buying books. Since firing up my Kobo, I have already read Joshilyn Jacksons Someone Elses Love Story and Steve Yarbroughs The Realm of Last Chances. Yes, kids. I read two whole books on my ereader and I DIDNT DIE. Now, I will publicly say “I dont want to go to the beach,” so I will soon. Note: I did purchase my Kobo from an independent bookstore. If you are interested in learning more about Kobo ereaders and buying ebooks from independent bookstores, check out Indiebound.org

Friday, May 22, 2020

Marketing and Pandora - 12905 Words

Project C for Marketing Management Program 2011 Danish Academy of Business and Technology Project Leader: Marianne Aardalsbakke (MAA) Classes: MA2-11 MO2-11 Group No.: 11 Group Members: Anca Filote (MO2-11) Elmira Oumarova Østergaard (MO2-11) Davis Vanags (MA2-11) Krista Rumba (MA2-11) Mabel Menezes Martins (MA2-11) Richards Tirums (MA2-11) Group member signatures: _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Key strokes of characters including spaces: 47772 Executive summary Today in the global business world we know that strategic changes are fundamental in order to†¦show more content†¦Middle class is booming worldwide and with prosperity comes consumers desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called â€Å"category killers†, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust. In the recent time just a few Danish companies have managed to grow from being nothing to become a big export business within a few years. Pandora has got extreme media attention within the last year for having done exactly that. The company has grown from a small Danish jewellery company without sales abroad to be one of Denmark ´s largest twenty stock`s companies with 5.000 employers around the world and sale on six continents through over 10,000 points of sale, including close to 500 PANDORA branded concept stores. Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia. Pandora has listed markets, where they operate on their website. To the east of the West Europe there are such countries as Lithuania and Estonia. Our natural curiosity points to Latvia, as the only Baltic State where Pandora is not presented yet. There is not soShow MoreRelatedMarketing Strategy : Pandora Jewelry Essay1346 Words   |  6 Pagescultural and make everything under control. 1. Pandora as a famous jewellery brand has been really popular around the world, their mission is to offer high quality jewellery with affordable price. They have many different collections to choose, so every woman can tell their own story by design their own unique Pandora jewellery. With the high quality and thoughtful after sale services, their vision is to make Pandora the most favourable brand. Pandora is trying to set up a image for woman to tellingRead MoreRetail708 Words   |  3 PagesRetail Pricing of Pandora * Warranty All Pandora products are covered by a 1-year warranty covering manufacturing defects. * Sales Pandora corporate headquarters dictates the prices and they have a Recommended Retail Price (RRP), most retailers are prohibited from undercutting their prices so the cost is consistent throughout a market/country. The only exception is Denmark because of the countries’ laws prohibiting a company from dictating the price of products. * Pandora prices differRead MorePandora Radio: Fire Unprofitable Customers?761 Words   |  4 Pagesstrategy. Eventually, Pandora had no choice but to to reintroduce a subscription model and cap free listening hours at 40 per month, and request ‘a buck for the tip jar’ for the remaining days in the month. †¢ Advertisement Based: One of the key elements to Pandora’s advertising strategy is that they have to ability to leverage their user database with demographic and geographic information that would allow advertisers to stream custom advertisements to their audience. Pandora was able to provideRead MoreCase Study : Pandora. Joe Kennedy1400 Words   |  6 PagesCase Study: Pandora Joe Kennedy, is the president and CEO who join Pandora in 2004 along with Tim Westergren making it one of the largest radio webcaster (internet online) used for streaming music all over the world. In 2007 disappointing news was delivered announcing that an increase in the sound royalties will increase over 2.5 times in a period of five years. In 2007 Pandora gained 5.7 million stating that in in the next two years it will all even out to what was gain in the previous years. KennedyRead MorePandora Freemium Model Essay example1118 Words   |  5 Pagesthat most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from a company who in late 2005 was faced with major financial issues, to in 2013 the most successful business for subscription to radio service. Pandora coming into the race had a first -mover advantage because they were the first on the music supply scene with an algorithm that puts together a personal radioRead MoreThe Music Industry Has Changed The Years Essay1386 Words   |  6 Pagestoday s â€Å"cutting out the middle-man† era, you need to possess many different skill sets, such as marketing, branding, and networking etc, that may not relate directly to music. Since the rise of the independent artist, there is constantly new artist looking for their name to be known. It’s easy to become to what is know as a â€Å"one-hit wonder† if you don t market yourself properly. By marketing, you’re showing people that your music exists and you’re convincing people to give your music aRead MoreMedia Consumption Essay1323 Words   |  6 PagesMatthew Falcione Mr. Holman English 101 September 6, 2012 Modern Personal Media Consumption Modern times of society have differed much from even a decade ago. From the very way we absorb content and communicate to the new aggressive forms of marketing, so much has changed. Ten years ago communication was limited to a simple cell phone call, postal mail, email and only as much as an Instant Message through a very slow 56k internet connection. Today there are endless ways to digest communicationRead MorePandor A Successful Radio Service Essay1358 Words   |  6 Pages Pandora is one of the internet’s most successful radio service. It has over 250 million registered users and around 80 million active listeners. Will Glaser and Tim Westergren started the radio service in 2005, providing users a brand new way to stream music. The station allows users to select music based on the artists they like and using an algorithm it also creates a station that plays music related to the artist or genre (Lauden Traver, 2016, p. 97). Pandora uses a Freemium business modelRead MoreCompany s Stock Movement And My Personal Opinion Essay807 Words   |  4 Pages On the last Stock Market game, i chose four companies as my targets(Apple, Google, Pandora and Fitbit inc), but this time i added two more companies:KBH and SONS. In this financial journal,i will record each company’s stock movement and my personal opinion. On my research(from marketwatch.com), Treasuries prices rose for a fifth straight session on Friday, in line with gains in European sovereign markets, as investors continued to snap up U.S. government bonds with the expectation that theRead MoreBusiness For Business Service Marketing1453 Words   |  6 PagesBusiness to Business Service Marketing Executive summary The following report will give a description of the music industry and the good and the bad aspects of spotify. We will then analyze how Spotify can outcome the risks it faces and future goals it could take in continuing our success in the online music streaming business. Through using of the marketing mix the gaps model and CRM we can closely identify the key features for Spotify s improvement both in the digital service market but

Saturday, May 9, 2020

Short Descriptive Essay Samples Tips

Short Descriptive Essay Samples Tips To compose a descriptive essay you must describe an object, an individual or event. Next, employing an expert to compose an essay for you are able to help you better your academic outcome. Thus, don't hesitate and get your assignment modified based on your requirements. Less important to more important, which means you save the very best point for the close of the essay. The Short Descriptive Essay Samples Stories Descriptive Essay on Market can be employed by tourists or visitors that don't have any prior understanding of a marketplace. Samples supply you with a chance to secure closer to the style and structure that's usually appreciated by tutors. Templates like Descriptive Essay about Office can be beneficial for an individual who's planning to go to an office. The secret to writing the ideal descriptive essay is developing a vivid image in your. Using all the senses, you should explain everything about the subject. You ought to b e able to engage the reader in your work by the usage of senses. The reader may be confused whenever you do not attach ideal emotions to the description you're giving. With their help it is possible to decide what things to write about, learn the most frequent structure of the paper and understand what topics are definitely the most popular right now. Short essays are important when one is hoping to present an important topic without needing to compose a great deal of words or using several pages. A descriptive essay is a sort of essay that employs the senses to spell out a particular object in the shape of writing. Becoming creative and descriptive can on occasion be a challenge. Brainstorming involves thinking about the subject and finding rough ideas to strengthen your title. As a writer, you ought to go through various samples so that you are able to get exposed. It's a good idea to get exposed to distinct topics as a writer as it grants you the experience and prowess in writing. Our writers try their very best to produce interesting thoughts and share them with you. Some fantastic short fiction writers aren't. Short Descriptive Essay Samples: the Ultimate Convenience! For descriptive essays, there are a few helpful structures in the event you are still having trouble. You should specify your topic without including tons of side details. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. A descriptive essay presents an individual, place, or thing, in a manner that readers feel like it's in front of their eyes, or they are tasting it, or they can hear this, or they can smell it. Short Descriptive Essay Samples Ideas Writing a high school essay if you've got the tips about how to do essay effectively. In the event you were assigned with a descriptive essay, you are most likely puzzled where to get started. As you begin on your descriptive essay its. A self-introduction essay might be among the easiest essays to begin. Writing a quick essay means you have to write concisely as a way to pack whatever you want to say into a concise paper. Additionally, it is possible to also have a look at our Argumentative Essay templates. Before writing a descriptive essay, you need to be able to understand how you are likely to encrypt your essay to meet with the question requirements. The title for your essay is related to the topic is provided. Following your conclusion, you should earn a review of your essay by proofreading. Thus, there are a number of ways an essay can be written. Stephen's essay is quite effective. For you to develop a great descriptive essay, you should learn how to encrypt a great thesis statement.

Wednesday, May 6, 2020

Human Resources and Management Stratergy Free Essays

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. We will write a custom essay sample on Human Resources and Management Stratergy or any similar topic only for you Order Now Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation. Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as opposed to a worker who does not feel greatly involved and concerned of the companies on goings. Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis. Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy. Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance. The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilver and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation. Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business. Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products. The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan however, there are many more. A key influence would be the reaction of the new target market. If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy? How to cite Human Resources and Management Stratergy, Papers

Human Resources and Management Stratergy Free Essays

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. We will write a custom essay sample on Human Resources and Management Stratergy or any similar topic only for you Order Now Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation. Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as opposed to a worker who does not feel greatly involved and concerned of the companies on goings. Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis. Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy. Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance. The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilver and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation. Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business. Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products. The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan however, there are many more. A key influence would be the reaction of the new target market. If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy? How to cite Human Resources and Management Stratergy, Papers