Tuesday, August 25, 2020

A Brief Summary of the Second Great Awakening

A Brief Summary of the Second Great Awakening The Second Great Awakening (1790â€1840) was a period of zealous enthusiasm and restoration in the recently framed country of America. The British states were settled by numerous people who were searching for a spot to revere their Christian religion liberated from mistreatment. Accordingly, America emerged as a strict country as saw by Alexis de Tocqueville and others. An integral part with these solid convictions came a dread of secularism.â Key Takeaways: The Second Great Awakening The Second Great Awakening occurred in the new United States somewhere in the range of 1790 and 1840.It pushed the possibility of individual salvation and through and through freedom over predestination.It extraordinarily expanded the quantity of Christians both in New England and on the frontier. Revivals and open changes became get-togethers that proceed to this day. The African Methodist Church was established in Philadelphia.Mormonism was established and prompted their settlement in Salt Lake City, Utah.â This dread of secularism had arisenâ during the Enlightenment which brought about the First Great Awakening (1720â€1745). The thoughts of social uniformity that came to fruition with the coming of the new country streamed down to religion, and the development to be known as the subsequent Great Awakening started around 1790. In particular, Methodists and Baptists started a push to democratize religion. Unlikeâ the Episcopalian religion, serves in these groups were commonly uneducated. In contrast to the Calvinists, they accepted and lectured in salvation for all.â What Was the Great Revival?â In the start of the Second Great Awakening, ministers carried their message to the individuals with extraordinary pomp and fervor as a voyaging restoration. The soonest of the tent restorations concentrated on the Appalachian outskirts, yet they immediately moved into the zone of the first states. These restorations were get-togethers where confidence was recharged. The Baptists and Methodists frequently cooperated in these restorations. The two religions had faith in through and through freedom with individual reclamation. The Baptists were profoundly decentralized with no progressive structure set up and ministers lived and worked among their congregation. The Methodists, on theâ other hand, had a greater amount of an interior structure set up. Singular evangelists like the Methodist diocesan Francis Asbury (1745â€1816) and the Backwoods Preacher Peter Cartwright (1785â€1872) would venture to every part of the outskirts riding a horse changing over individuals to the Methodist confidence. They were very fruitful and by the 1840s the Methodists were the biggest Protestant gathering in America.â Recovery gatherings were not confined to the wilderness or to white individuals. In numerous zones, especially the south, blacks held separate recoveries simultaneously with the two gatherings combining on the most recent day. Dark Harry Hosier (1750â€1906), the main African American Methodist evangelist and a mythical speaker in spite of being ignorant, was a hybrid accomplishment in both high contrast revivals. His endeavors and those of the appointed clergyman Richard Allen (1760â€1831) prompted the establishing of the African Methodist Episcopal Church (AME) in 1794. The recovery gatherings were not little issues. Thousands would meet in camp gatherings, and ordinarily the occasion turned very riotous with off the cuff singing or yelling, people talking in tongues, and moving in the aisles.â What Is a Burned Over District? The tallness of the Second Great Awakening came during the 1830s. There was aâ great increment of houses of worship the country over, especially across New England. So much energy and power went with zealous restorations that in upper New York and Canada, zones were named Burned Over Districts-where otherworldly intensity was so high it appeared to set the spots on fire.â The most huge evangelist around there was the Presbyterian serve Charles Grandison Finney (1792â€1875) who was appointed in 1823. One key change he made was in advancing mass transformations during restoration gatherings. Never again were people changing over alone. Rather, they were joined by neighbors, changing over en masse. In 1839, Finney lectured in Rochester and made an expected 100,000 proselytes. When Did Mormonism Arise?â One huge result of the recovery stir in the Burned-Over Districts was the establishing of Mormonism. Joseph Smith (1805â€1844) lived in upstate New York when he got dreams in 1820. A couple of years after the fact, he revealed the revelation of the Book of Mormon, which he said was a lost segment of the Bible. He before long established his own congregation and started changing over individuals to his confidence. Before long mistreated for their convictions, the gathering left New York moving first to Ohio, at that point Missouri, lastly Nauvoo, Illinois where they lived for a long time. Around then, an enemy of Mormon lynch crowd found and slaughtered Joseph and his brother Hyrum Smith (1800â€1844). Brigham Young (1801â€1877) emerged as Smiths replacement and drove the Mormons away to Utah where they settled at Salt Lake City. What is the Significance of the Second Great Awakening?â Following are critical realities to recall about the Second Great Awakening: Sources and Further Readings Bilhartz, Terry D. Urban Religion and the Second Great Awakening: Church and Society in Early National Baltimore. Cranbery NJ: Associated University Presses, 1986. Hankins, Barry. The Second Great Awakening and the Transcendentalists. Westport CT: Greenwood Press, 2004.Perciaccante, Marianne. Calling Down Fire: Charles Grandison Finney and Revivalism in Jefferson County, New York, 1800â€1840. Albany NY: State University of New York Press, 2003. Pritchard, Linda K. The Burned-over District Reconsidered: A Portent of Evolving Religious Pluralism in the United States. Sociology History 8.3 (1984): 243â€65. Print.Shiels, Richard D. The Second Great Awakening in Connecticut: Critique of the Traditional Interpretation. Church History 49.4 (1980): 401â€15. Print.

Saturday, August 22, 2020

The Jungle Upton Sinclaire essays

The Jungle Upton Sinclaire articles Upton Sinclairs The Jungle happens in Packingtown, a region of Chicago, around the turn of the twentieth century. This book investigates a settler family confronting the hardships of a workers life, attempting to battle the emptiness of the American Dream, how free enterprise basically breaks a family separated. The primary objective of The Jungle is to abuse entrepreneur world and attempt to convince the peruser that communism is the exit from the shades of malice of private enterprise. This book additionally revealed the hazardous and unsanitary states of the meat pressing plants that offered sick and spoiled meat to unsuspected clients, which prompted different acts to ensure clean conditions. Upton Sinclair utilizes a guileless Lithuanian settler family in this novel to uncover the difficulties and troubles they have when they come to American anticipating high wages and a decent life. The bad faith of the American Dream is uncovered and they end up in a place that is known for m isuse and preference. Defilement, which is depicted as an immediate consequence of free enterprise, is a fundamental subject all through the book. Jurgis family rapidly discovers that laws are not authorized, lawmakers are out for their own benefit, and sales rep lie about their product. Rather than difficult work and ethical quality, the family finds a reality where individuals attempt to excel by exploiting the honest and unwary. When purchasing their first house, there were incalculable concealed expenses and charges they didn't think about. The family gets subject to cheats, control and assault by a chief, not what they bought in to. Toward the end, Jurgis understands that private enterprise is fierce, cruel, and unfair. It prompts the obliteration of youngsters and the separate of family esteems and customs. The main trust in a superior life is communism. Communism is depicted to profit everybody, to satisfy profound quality, and reestablish humankind to the common laborers. Over the span of perusing this book, I was constrained ... <!

Wednesday, July 29, 2020

Ereaders Wont Kill You

Ereaders Wont Kill You Im a crow eater. “Ill never join Twitter.” #ididthat “Ill never wear Uggs.” I have two pairs AND flip flops (theyre warm in the winter, yall). “Ill never write. Im not a writer.” I had my first essay published last week. “Im not going to read 50 Shades, and you cant make me!” I made it three days, then talked about it in detail on statewide radio. Worth noting it is one of the only hours of programming not archived on SuperTalk Mississippis website. “Bacon sundae? No.” Dear Burger King, Please bring those back. XOXO, Emily “I WILL NEVER EVER EVER OWN AN EREADER BECAUSE DEATH OF PRINT AND BOOK SMELL.” My Kobo arrived last Monday. I wasnt sure if I would even publicly admit to owning an ereader because for years, I made such a stink about them. I am by no means a book snob (see “I read 50 Shades” above). I managed an independent bookstore and made the push for us to offer ebooks, saying the whole time, “I mean, its not my jam but it is to OTHER people.” And I would say “OTHER people” like “those bozos killing the printed word.” I review books for my alma maters news website. I was getting anywhere between one and a dozen ARCs and finished copies PER DAY. Multiply that times the square footage of my two bedroom, one bathroom cottage house and you have a kudzu situation going on. When I was done reading/reviewing the finished books, I would donate them to a retirement community. I dont feel comfortable doing anything with ARCs because they are uncorrected proofs, so they sit in boxes (by the way, I know who you are selling them on eBay STOP DOING THAT. NOT COOL). I also buy books. I limit myself to a handful a month because of the kudzu situation, and I always buy from an independent bookstore. Nine times out of ten, they are signed. I probably thought a little too long and hard about making the jump to digital, even if it was just for egalleys. I dont love it enough to shell out money to purchase ebooks (which Im sure since I just said that, Ill be eating a dirty bird later). For me, it made sense as a lack-of-personal-space problem solver. Im a big fan of personal space and in my little house, its very limited. My UPS man was starting to ask a lot of questions about what I did for a living. Bringing digital galleys into my home means I dont have to put on pants to get them from the front porch. WIN. It just made sense. I think what Im most excited about is all of the free public domain books. I can finally read what I was supposed to read in high school but never did, and then decide which gorgeous Coraline Bickford-Smith editions to buy for my library. See? Im still buying books. Since firing up my Kobo, I have already read Joshilyn Jacksons Someone Elses Love Story and Steve Yarbroughs The Realm of Last Chances. Yes, kids. I read two whole books on my ereader and I DIDNT DIE. Now, I will publicly say “I dont want to go to the beach,” so I will soon. Note: I did purchase my Kobo from an independent bookstore. If you are interested in learning more about Kobo ereaders and buying ebooks from independent bookstores, check out Indiebound.org

Friday, May 22, 2020

Marketing and Pandora - 12905 Words

Project C for Marketing Management Program 2011 Danish Academy of Business and Technology Project Leader: Marianne Aardalsbakke (MAA) Classes: MA2-11 MO2-11 Group No.: 11 Group Members: Anca Filote (MO2-11) Elmira Oumarova Østergaard (MO2-11) Davis Vanags (MA2-11) Krista Rumba (MA2-11) Mabel Menezes Martins (MA2-11) Richards Tirums (MA2-11) Group member signatures: _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Key strokes of characters including spaces: 47772 Executive summary Today in the global business world we know that strategic changes are fundamental in order to†¦show more content†¦Middle class is booming worldwide and with prosperity comes consumers desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called â€Å"category killers†, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust. In the recent time just a few Danish companies have managed to grow from being nothing to become a big export business within a few years. Pandora has got extreme media attention within the last year for having done exactly that. The company has grown from a small Danish jewellery company without sales abroad to be one of Denmark ´s largest twenty stock`s companies with 5.000 employers around the world and sale on six continents through over 10,000 points of sale, including close to 500 PANDORA branded concept stores. Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia. Pandora has listed markets, where they operate on their website. To the east of the West Europe there are such countries as Lithuania and Estonia. Our natural curiosity points to Latvia, as the only Baltic State where Pandora is not presented yet. There is not soShow MoreRelatedMarketing Strategy : Pandora Jewelry Essay1346 Words   |  6 Pagescultural and make everything under control. 1. Pandora as a famous jewellery brand has been really popular around the world, their mission is to offer high quality jewellery with affordable price. They have many different collections to choose, so every woman can tell their own story by design their own unique Pandora jewellery. With the high quality and thoughtful after sale services, their vision is to make Pandora the most favourable brand. Pandora is trying to set up a image for woman to tellingRead MoreRetail708 Words   |  3 PagesRetail Pricing of Pandora * Warranty All Pandora products are covered by a 1-year warranty covering manufacturing defects. * Sales Pandora corporate headquarters dictates the prices and they have a Recommended Retail Price (RRP), most retailers are prohibited from undercutting their prices so the cost is consistent throughout a market/country. The only exception is Denmark because of the countries’ laws prohibiting a company from dictating the price of products. * Pandora prices differRead MorePandora Radio: Fire Unprofitable Customers?761 Words   |  4 Pagesstrategy. Eventually, Pandora had no choice but to to reintroduce a subscription model and cap free listening hours at 40 per month, and request ‘a buck for the tip jar’ for the remaining days in the month. †¢ Advertisement Based: One of the key elements to Pandora’s advertising strategy is that they have to ability to leverage their user database with demographic and geographic information that would allow advertisers to stream custom advertisements to their audience. Pandora was able to provideRead MoreCase Study : Pandora. Joe Kennedy1400 Words   |  6 PagesCase Study: Pandora Joe Kennedy, is the president and CEO who join Pandora in 2004 along with Tim Westergren making it one of the largest radio webcaster (internet online) used for streaming music all over the world. In 2007 disappointing news was delivered announcing that an increase in the sound royalties will increase over 2.5 times in a period of five years. In 2007 Pandora gained 5.7 million stating that in in the next two years it will all even out to what was gain in the previous years. KennedyRead MorePandora Freemium Model Essay example1118 Words   |  5 Pagesthat most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from a company who in late 2005 was faced with major financial issues, to in 2013 the most successful business for subscription to radio service. Pandora coming into the race had a first -mover advantage because they were the first on the music supply scene with an algorithm that puts together a personal radioRead MoreThe Music Industry Has Changed The Years Essay1386 Words   |  6 Pagestoday s â€Å"cutting out the middle-man† era, you need to possess many different skill sets, such as marketing, branding, and networking etc, that may not relate directly to music. Since the rise of the independent artist, there is constantly new artist looking for their name to be known. It’s easy to become to what is know as a â€Å"one-hit wonder† if you don t market yourself properly. By marketing, you’re showing people that your music exists and you’re convincing people to give your music aRead MoreMedia Consumption Essay1323 Words   |  6 PagesMatthew Falcione Mr. Holman English 101 September 6, 2012 Modern Personal Media Consumption Modern times of society have differed much from even a decade ago. From the very way we absorb content and communicate to the new aggressive forms of marketing, so much has changed. Ten years ago communication was limited to a simple cell phone call, postal mail, email and only as much as an Instant Message through a very slow 56k internet connection. Today there are endless ways to digest communicationRead MorePandor A Successful Radio Service Essay1358 Words   |  6 Pages Pandora is one of the internet’s most successful radio service. It has over 250 million registered users and around 80 million active listeners. Will Glaser and Tim Westergren started the radio service in 2005, providing users a brand new way to stream music. The station allows users to select music based on the artists they like and using an algorithm it also creates a station that plays music related to the artist or genre (Lauden Traver, 2016, p. 97). Pandora uses a Freemium business modelRead MoreCompany s Stock Movement And My Personal Opinion Essay807 Words   |  4 Pages On the last Stock Market game, i chose four companies as my targets(Apple, Google, Pandora and Fitbit inc), but this time i added two more companies:KBH and SONS. In this financial journal,i will record each company’s stock movement and my personal opinion. On my research(from marketwatch.com), Treasuries prices rose for a fifth straight session on Friday, in line with gains in European sovereign markets, as investors continued to snap up U.S. government bonds with the expectation that theRead MoreBusiness For Business Service Marketing1453 Words   |  6 PagesBusiness to Business Service Marketing Executive summary The following report will give a description of the music industry and the good and the bad aspects of spotify. We will then analyze how Spotify can outcome the risks it faces and future goals it could take in continuing our success in the online music streaming business. Through using of the marketing mix the gaps model and CRM we can closely identify the key features for Spotify s improvement both in the digital service market but

Saturday, May 9, 2020

Short Descriptive Essay Samples Tips

Short Descriptive Essay Samples Tips To compose a descriptive essay you must describe an object, an individual or event. Next, employing an expert to compose an essay for you are able to help you better your academic outcome. Thus, don't hesitate and get your assignment modified based on your requirements. Less important to more important, which means you save the very best point for the close of the essay. The Short Descriptive Essay Samples Stories Descriptive Essay on Market can be employed by tourists or visitors that don't have any prior understanding of a marketplace. Samples supply you with a chance to secure closer to the style and structure that's usually appreciated by tutors. Templates like Descriptive Essay about Office can be beneficial for an individual who's planning to go to an office. The secret to writing the ideal descriptive essay is developing a vivid image in your. Using all the senses, you should explain everything about the subject. You ought to b e able to engage the reader in your work by the usage of senses. The reader may be confused whenever you do not attach ideal emotions to the description you're giving. With their help it is possible to decide what things to write about, learn the most frequent structure of the paper and understand what topics are definitely the most popular right now. Short essays are important when one is hoping to present an important topic without needing to compose a great deal of words or using several pages. A descriptive essay is a sort of essay that employs the senses to spell out a particular object in the shape of writing. Becoming creative and descriptive can on occasion be a challenge. Brainstorming involves thinking about the subject and finding rough ideas to strengthen your title. As a writer, you ought to go through various samples so that you are able to get exposed. It's a good idea to get exposed to distinct topics as a writer as it grants you the experience and prowess in writing. Our writers try their very best to produce interesting thoughts and share them with you. Some fantastic short fiction writers aren't. Short Descriptive Essay Samples: the Ultimate Convenience! For descriptive essays, there are a few helpful structures in the event you are still having trouble. You should specify your topic without including tons of side details. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. A descriptive essay presents an individual, place, or thing, in a manner that readers feel like it's in front of their eyes, or they are tasting it, or they can hear this, or they can smell it. Short Descriptive Essay Samples Ideas Writing a high school essay if you've got the tips about how to do essay effectively. In the event you were assigned with a descriptive essay, you are most likely puzzled where to get started. As you begin on your descriptive essay its. A self-introduction essay might be among the easiest essays to begin. Writing a quick essay means you have to write concisely as a way to pack whatever you want to say into a concise paper. Additionally, it is possible to also have a look at our Argumentative Essay templates. Before writing a descriptive essay, you need to be able to understand how you are likely to encrypt your essay to meet with the question requirements. The title for your essay is related to the topic is provided. Following your conclusion, you should earn a review of your essay by proofreading. Thus, there are a number of ways an essay can be written. Stephen's essay is quite effective. For you to develop a great descriptive essay, you should learn how to encrypt a great thesis statement.

Wednesday, May 6, 2020

Human Resources and Management Stratergy Free Essays

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. We will write a custom essay sample on Human Resources and Management Stratergy or any similar topic only for you Order Now Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation. Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as opposed to a worker who does not feel greatly involved and concerned of the companies on goings. Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis. Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy. Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance. The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilver and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation. Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business. Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products. The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan however, there are many more. A key influence would be the reaction of the new target market. If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy? How to cite Human Resources and Management Stratergy, Papers

Human Resources and Management Stratergy Free Essays

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. We will write a custom essay sample on Human Resources and Management Stratergy or any similar topic only for you Order Now Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation. Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as opposed to a worker who does not feel greatly involved and concerned of the companies on goings. Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis. Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy. Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance. The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilver and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation. Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business. Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products. The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan however, there are many more. A key influence would be the reaction of the new target market. If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy? How to cite Human Resources and Management Stratergy, Papers

Wednesday, April 29, 2020

Role of a Legislator free essay sample

As the example given in class, if the people say that they are 97 percent opposed to flag burning than the delegate legislator will also be opposed to flag burning. According to Magstadt, legislators who are expected to act on the basis of constituents’ opinions are under a constraint that makes illicit deals unlikely. As a trustee you would always go with what you thought was right, regardless of what the voters or your constituents wanted. Edward Burke was the first critic of the delegate theory; he said that people should be leaders not followers. He believed the legislators should act according to their understanding of the public good and not merely as a mouthpiece or puppet of the voters. If the public elected the legislators to represent them in congress than they know that he or she will do their best to support their views but also add their own when they feel is necessary. We will write a custom essay sample on Role of a Legislator or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The third and final representation in congress is a politico who acts as a delegate and a trustee, they go with what they feel are in the public goods interest and also the beliefs of constitutes. An example of this type of legislator would be William Fullbright who demonstrated that even though he represented a very conservative state of Arkansas, he still had a liberal view on certain topics. He often voted against legislation, especially on civil rights measures, that he personally favored. He did realized though that since his constitutes racial views were strongly opposed to his own, and if he wanted to stay in office he would have to somewhat agree with the deep-rooted prejudice of the majority. In conclusion, a politico’s arguments are the most persuasive because they show the best of both worlds. They agree with what their fellow constitutes, the public and they also go with what they feel is good for society. This idea would be the best for our government because they won’t seem as a puppet controlled by voters and they also won’t be all about what they think is right for the state. So, a politico would be the best way to go.

Friday, March 20, 2020

United Nations Security Counci essays

United Nations Security Counci essays Does veto power have a future in the United Nations Security Council? Perhaps the answer to this question would become clearer if it was reformatted to reflect the true question that lies at the heart of this matter. Will the major powers that possess veto power relinquish that authority for the sake of the greater development of a less centrally dominated, more egalitarian United Nations which would be more suited to become the central actor in international law and order? Although this analysis of the issue of veto power in the UNSC may seem harsh it is essentially the truth. The removal or at least the modification of the veto power would only lead to power being shared between a larger number of UN member countries. It would also likely lead to quicker and greater action taken against regimes that commit human rights abuses and other violations of international law. Although this would lead to a better UN which would be far more capable of acting as the chief facilitator of inter national law the political ramifications of eliminating the veto and the loss of direct power experienced by the major powers that hold the veto prevent any reform from taking place and will likely continue to prevent reform in the future. The best way to achieve progress in this matter is by offering moderate reforms that still allow for major powers to continue to wield major power but remove the absolute power that is found in the veto. Before one can realize the political ramifications of removing the veto it is important that the power that is connected with the veto be fully understood. While advocates of multi-veto systems or weighted systems have much credibility in their proposed systems it must be recognized that while these proposals may seem moderate any removal of the single veto system constitutes the loss of unparalleled power. The single veto system which is used today offers the countries that posses it the supreme authority to s...

Wednesday, March 4, 2020

Free sample - Type 2 Diabetes. translation missing

Type 2 Diabetes. Type 2 DiabetesValentine (1998) defines Type 2 diabetes as a lifelong disease that is characterized by high levels of glucose in the blood. Through research, Type 2 diabetes has been found to be the most common form of diabetes. This type of diabetes is caused by the problem of the body making less insulin or not utilizing the available insulin appropriately. Insulin is very important as it helps to move excess blood glucose into cells so that it can be stored as fats and later utilized for energy production. In case excess blood sugar is not absorbed into cells for it to be converted into fats, a problem called hyperglycemia takes place which is characterized by the build up of abnormal high levels of glucose in the blood. Normally, as the levels of glucose in the blood stream increases, the pancreas is triggered to produce more insulin. But in this case the insulin becomes inadequate that it cannot keep up the demand of the body (Clarke, et al. 2003).  Ã‚  Ã‚   Research findings by Levin, et al. (2005) show that insulin resistance cases are mostly experienced by those individuals who are overweight. This is because fat usually interferes with the ability of the body to utilize insulin. Most of the thin people who are affected by this disease are the elderly especially aged above 45 years of age since their body organ system is weaker that it cannot easily convert the fats in the body into energy to allow insulin work effectively. In some cases genetics and family history play a significant role in acquisition of this common type of diabetes such that the disease is inherited by the progeny if the parents were affected. Ethnicity is another risk factor, for instance Hispanic Americans, African Americans, and Native Americans have been found to have increased rates of diabetes (Lasser, et al., 2006). By Poland, et al. (1998), it is apparent that the choices individuals make in a daily basis determine their physiological well being.   There are a number of steps to enable an individual have a healthier lifestyle which can reduce or prevent the possibility of developing Type 2 diabetes as well as pre-diabetes. These can comprise of maintaining a healthy weight, eating a healthy and balanced diet, ensuring that one does regular physical activities, by avoiding smoking cigarette, and by keeping one’s health in check. So that an individual can maintain a healthy body weight, it is advisable to exercise the body regularly as well as eat the foods which can provide the body with healthy diet, one should also talk to the concerned healthcare givers regarding the appropriate weight that they should have at that particular time, and it is better for an individual to learn how to calculate their Body Mass Index (Pearlin, 1992). To ensure a healthy and balanced diet, it is advisable to eat a diet constituting a variety of foods for instance protein rich foods, green vegetables for vitamins, and carbohydrates. Plenty of fruits and vegetables should be eaten daily especially 5 to 10 vegetables and fruits per day. Meals with high fiber content especially soluble fiber should be consumed to enable the hormone insulin perform well. This is because the soluble fiber slows down the release of ingested food into the intestine and prevents the blood sugar from elevating rapidly. Thus for the patients of Type 2 diabetes, taking enough soluble fiber is often very important as they will be allowed to take a smaller amount of diabetes medication. Eating less salt and fats can also ensure  Ã‚   physiological well being of an individual’s body as the accumulation of fats hinders the insulin from carrying out its function of converting glucose into fats. The amount of alcohol that an individual consumes should also be limited since a lot of it can result into high blood pressure and consequently bring about the risk of Type 2 diabetes (Gropper Smith, 2008).  Ã‚  Ã‚   Regular physical activities ensure less fats around the body organs and tissues hence insulin finds conducive environment to work in. It’s advisable that an individual should be active for a period of at least 30 minutes daily. Activities that build strength, flexibility, and endurance are very significant and should be included, and it will be very important if an individual enjoys the activities. Smoking is another dangerous behavior to the well being of an individual since the nicotine narrows the blood vessels and consequently increases blood pressure which is another risk factor for Type 2 diabetes. Some people absorb the second-hand smoke as they get new the smoking zone but never realize that they well be affected the same way the smoking people will be affected. There it is advisable to keep distance from the smoking zones to avoid the consequent effects (Poland, et al. 1998). It is very important to keep one’s health on check, for instance getting enough bed rest by sleeping. Getting enough sleep enables the brain to relax and regain energy for various body activities. Through research findings, it has been found that reduced quantity of sleep can weaken appetite regulation and the metabolism of glucose resulting in amplified risk of obesity which at long run will bring about diabetes. Consecutive nights of interrupted sleep seem to put individuals at increased risk of getting infected with type 2 diabetes. Being active is also very crucial since physical activities reduce stress which could otherwise hinder the normal functioning of the body’s organ system. Managing high blood pressure, glucose and cholesterol reduces the tendency of being attacked by Type 2 diabetes (Pearlin, 1992).   Indubitably, it is very important for an individual to be engaged in regular physical activities for at least 30 minutes every day. This can considerably reduce the amount of fats in the body which could otherwise reduce the activity of the insulin hormone.   Regular exercises also enhance quick oxidation of excess sugars hence reducing the level of glucose in the blood to normal. Measures like regular physical activities have also been found to bring about health problems to individuals especially when they are sick. It is not advisable for an individual to exercise when for instance their blood sugar level exceeds300 mg/dl, they have difficulties with breathing, they are sick in whichever way, their urine have got ketones, or they are experiencing any prickling, numbness or pain in their legs. If one’s medication is peaking, it is also important not to exercise (Frank, 2005). The fruit diet has been found to reduce the incidences of Type 2 diabetes in the world population. Due to misconceptions, this has been found to have its shortcomings to the well being of an individual. There should be a specification on the type of fruits and vegetables that should be taken in plenty and those which should be taken in low quantities. For instance, some fruits contain more sugar than others such that if fruits with a lot of sugar are consumed in large quantities every day, the level of sugar in the blood stream will increase hence putting an individual into the risk of becoming diabetic. It is advisable that a serving of fruit should contain carbohydrates amounting to 15 grams. Therefore it is advantageous to consume low-carbohydrate fruits since they can be consumed in plenty thus reducing the incidences of Type 2 diabetes (Levin, et al. 2005).   According to Lasser, et al. (2006), in America a special type of food called pizza is usually very important in preventing diabetes. So, most of the individuals in the American population eat the pizza in a daily basis since it is a healthy food containing complex carbohydrates, proteins, and vegetables. By research findings, it has been found that when eaten too much, pizza has its own shortcomings to the American population in spite of it being a balanced diet. This kind of food increases blood sugars to shoot up when eaten too much and as a result can cause diabetes. Pizza is also classified under the food with high fat content. Foods with high fat content like pizza can cause a delayed absorption of carbohydrates for some hours after one has eaten and as a result, the level of blood sugar will be kept elevated for about 8 hours (L. Henry, 2002).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Among the types of diabetes, Type 2 diabetes is the most common in any given human population. It can be distinguished from the other types of diabetes such that it can attack an individual even when insulin hormone is normally produced in the body. Type 2 diabetes comes into being when the insulin does not carry out its task effectively, that is, it does not convert the excess sugars in the blood stream into the form that can be stored for future use. It has been found that the factors which increase the accumulation of fats in the body enhance the incidences of Type 2 diabetes, for instance consuming a lot of fatty foods, and some times staying idle without doing physical activity. Also those factors which can increase the blood pressure, causes the disease, for example tobacco smoking, and alcohol consumption.

Sunday, February 16, 2020

In tune with the infinate by Ralph Waldo trine Essay

In tune with the infinate by Ralph Waldo trine - Essay Example Some have done it subconsciously and achieved this state of being while some have achieved this through reading of scriptures written by people who have done it and have been able to achieve it through discipline (Waldo, 2007). This article tries to analyze the view of one author of a book that enumerates steps that a human being can follow to achieve this state of being while I investigate these views and offer my personal take on the steps that this author gives. In his book, â€Å"In Tune with the Infinite Self†, Ralf Waldo is trying to point out the steps on can take to be able to be a complete human being. He starts by offering that there is a golden thread in all human beings that when a human being discovers it, it will change the person`s life forever. However, this golden thread can only be realized by those who reach for it; those who are willing to trade their weakness and suffering for strength and health, their pain for peace and calmness, and their poverty for fu llness. Waldo looks at this state as the state of being in oneness and in tune with the inner self or the part of oneself that cannot be seen because according to him, everything starts from the unseen before it becomes seen and it is the unseen that controls the seen and thus getting to know the unseen is what every human should aspire to know. To achieve this the Waldo has highlighted the following aspects: Human beings should understand the: 1. Supreme facts of the Universe. 2. Supreme facts of Human life. 3. Fullness of life i.e health and vigor. 4. Secret, power, and effect of love 5. Wisdom of interior illumination 6. Realization of perfect peace. 7. Coming into fullness of power. 8. Laws of prosperity 9. Ways that men have followed to become prophets, seers, and saviors. 10. Basic principle of all religion In so doing, a person will be able to enter into full realization of lasting riches. Most of these things are visibly clear from a human point of view and it takes a step b y step self discovery to realize and understand the next level. The writer says that everything is right but what differentiates these things are the different points of views that we as human beings have, it is however worth noting that if all human beings achieve this state of being in touch with the inner self, the point of view will be one; what the writer calls â€Å"oneness† (Waldo, 2007). One example he gives is that of optimism and pessimism, according to Waldo, both a pessimist and an optimist are right in their own sense with the difference being that a pessimist`s point of view is dimmed by ignorance while an optimist view is illuminated by wisdom. To start understanding one self, Waldo advises that an individual should first understand the supreme fact of the Universe; that there is an infinite source of life and all things be it spirit, wisdom, hope, to mention but a few. According to him, there is only one source of all this and that source is God. Being certain that some would disagree with this opinion, Waldo says that to him God is a name that can take different forms like the â€Å"provider†, the â€Å"omnipresent† for the believers and thus even the non-believers would agree that there is someone in their own understanding that provides for them but they chose to have a different name for that someone (Waldo, 2007). On human beings understanding

Sunday, February 2, 2020

Physics Essay Example | Topics and Well Written Essays - 1000 words

Physics - Essay Example In this respect, Nuclei that are accelerated by the effect of the gradient tend to move faster than their precessional path as opposed to the case in which the phase encoding gradient is switched on. On the contrary, for nuclei that are slowed down, the reverse is true. It is the degree of the steepness in the phase encoding gradient slopethat detects the amount of phase shift between the two different points throughout the axis of the gradient. In essence, it implies that a steep gradient creates a large shift in the phase between these two points along the gradient axis. However, the shallow gradient create smaller shift between these two points (Kaut-Roth et al, 2005). Response to Question 2: This part deals with the Nyquist’s theorem. This is a theorem that is used for determining accurately the speed of digitizing frequency of the sine curve. For this to apply, the process of sampling the signal should always be equal or larger than double the signal frequency. When such happens, more points acquired results in better defined frequency. Dwell time is experessed mathematically as: Dwell time = 1/ (2?sweep width) (MRES7004, 2012). Dwell time = 1/(2?20,000) = 2.5 microseconds While acquisition time is, on the other hand, expressed mathematically as: Acquisition time = dwell time ?no. of data points Acquisition time = 0.64 miliseconds. Response to Question 3 This question is based on analyzing diagram of five lines have five processes. The 90 degrees RF pulse (excitation pulse) causes the longitudinal magnetization vector to move along the Z axis into the x-y plane (transverse plane). Due to the magnetic field inhomogeneity... Physics Frequency encoding gradient helps locate signals along the long axis of the part that is imaged.In the event that the slice is selected, the signal that originates from the slice should always be positioned on both axis of the image.In respect to this, the signal position along the axis of the gradient can be determined from its frequency. This is achieved through establishing a difference in the frequency either linearly fashion or through a shift in the signal along the gradient axis, in which case the frequency encoding gradient is turning on.In the course of acquiring the signal it is often the frequency encoding gradient that is turned on. This is explains why it is often referred to asa readout gradient. As has been established through research, the degree of the steepness of the frequency encoding gradient slope often determines the field of view of the anatomy that undergoes scanning and it is known to be the last period of spatially encoding the signal. For the case of the Phase encoding gradient in the diagram, the gradient is to be applied immediately prior to the application of the 180 degrees RF pulse. Whenever it is applied, the net magnetization phase (lose coherence) leading to signal reduction. The phase gradient is altered in every repetition time (TR), following the use of rephrasing gradients for filling different lines in the K space with data. Using the high phase encoding gradient causes a decrease in the signal intensity.

Saturday, January 25, 2020

The Marketing Strategy Of Vietnam

The Marketing Strategy Of Vietnam Tourism industry worldwide is one of the largest sectors which have greater contribution in the growth of economy. It is obvious that tourist from one continent travel to other continents. Southeast Asian countries have become popular destination for European tourists and the government in each respective country from Southeast Asia putting significant efforts to attract the tourists across the world. However due to economic recession there was a record downfall of tourists from Europe in the region. In this view this assignment report discusses the marketing strategy of Vietnam to attract customers from European countries including the market, segmentation, targeting and positioning strategy (Akaah and Korgaonkar, 1988). 2. Target Country of Tourist Destination: The number of tourists from Italy has seen a significant downfall to visit Vietnam in the tourism statistics during the past four months however the total in flow of the tourists in the country has been increase by 103% as per the tourism statistics issued by Vietnam tourism government. Among other European countries the flow of tourists from Italy was equal and in last four months this figure has been decreasing continuously (Berthon, Lane, Pittand Watson, 1998). According to the tourism government in Vietnam, the tourist flow from Italy was 11,243 in December 2009 which has been reduced to 5796. There is great potential of tourist in Italy since during Easter most of the population in Italy go for outbound vacations and Southeast Asian countries they found attractive place to visit due to heritage, culture and monuments. Based on these observations I have chosen Italy as a target market to attract tourist from Italy. (Source: http://www.vietnamtourism.gov.vn/) 3. Resorts on Facilities and Services: Windsor Plaza Hotel is one of the preferred choices for tourists to get accommodation as the hotel has branches across the country. The hotel is located at heart of the capital city of Vietnam Ho Chi Minch City which is situated in the mid way of historic china town district and business district. The hotel provides world class five star services with a combination of luxury and hospitality services. Windsor plaza provides superior hospitality services to both the business travelers and leisure travelers (Bocij, Chaffey, Greasley, and Hickie, 1999). There are the set up of professional services offered by Windsor plaza where the travelers can make the choices among shopping, entertainment, meeting and dining facilities. In addition to this the tourists can have the great experience of perfect gifts, boutique, shopping and discotheque which has been built with the inspired theme of American style discos. The luxurious service described above has become the unique choices and needs of travelers from Italy and these are the USP of hotel to attract tourist across the world countries (Agrawal, Arjona and Lemmens, 2001). Tourists from Italy travel outbound to get relax from work, entertainment and enjoyment. Therefore in this view they always seek for the place where they can have the experience of all luxuries, sources of entertainment and facilities under one roof. Windsor plaza provides the accurate services as per the need of European tourists. In addition to this the hotel provides multi-cuisine food with the specialization of each European country, so that the tourists from Europe should not miss their choice of food. Another advantage provided by Windsor Plaza is the low rates than the other hotels. The hotel offers best possible low rates where the customers can negotiate and much cheaper than the booking rates directly. All the rates are finalized after consent of the customer and no hidden charges applied into the service hotels. Along with the low rate ben efit, the hotel provides first hand information that meets the expectation of the tourists (Business Wire, 2002). 4. Marketing Strategy: In order to attract the tourists from Italy, the country requires robust marketing plan which should cover every aspect of market strategies to target the tourists. This section provides the segmentation, targeting and positioning analysis for Vietnam . 4.1 Target Market: Target country in Europe will be Italy as it is the most preferred destination for Vietnam where a significant share of tourists flow exists among other destinations. The major destinations from European countries include France, UK, Germany, Italy and Spain where the majority of tourists visit the Southeast Asian countries specifically for leisure purpose. Each of these countries have equal tourists flow however it has been assessed that due to economic recession tourists visit from Italy has been reduced tan the previous year visits (Cohen, 2002). Therefore it should be essential for Vietnam to develop a strategy to capture the lost share of tourist from Italy. Most of the population in Italy usually goes for outbound travel in vacation time such as Easter, Christmas and summer holidays. Southeast Asian region is the preferred destinations for these tourists (Festervand, Snyder and Tsalikis, 1986). 4.2 Segmentation: Before targeting the tourist it is essential to segment them based in their demographics, psychographic, behavioral and geographic factors. Below is given the segmentation analysis for tourists in Italy. 4.2.1 Demographic Segmentation: The demographic segmentation refers to the gender, age, income level and education level of the target segment based on which a marketer defines the profile of its target customer. The target profile of tourist will be population with age more than 18 years who are graduates with monthly income more than Euro 3,500 and good equal proportion of male and female (Hoffman and Novak, 1996). 4.2.2 Geographic Segmentation: Geographic segmentation is based on the location of the target segment where is resides. The target location will be major cities in Italy since majority of population in Italy resides in urban areas and reach of the communication channel is higher among the urban areas. Apart from this the target customers identified at the outskirts of urban areas since a good proportion of population also resides in such areas due to low cost of index (Jasper and Ouellete, 1994). 4.2.3 Behavioral Segmentation: Behavioral segmentation is based on the consumer behavior, culture, values and beliefs. Consumers in Italy are reserved in nature and very price sensitive. They have the cultural values to spread happiness with enjoyment and entertainment. The purpose behind leisure traveling is to enjoy the vacations without any stress and with full of comfort. Tourism government in Vietnam is making efforts to fulfill the basic tourism needs of the tourists (Kehoe, Pitkow, Sutton, Aggarwal and Rogers, 1998). The core focus of the government is emphasizing on developing and renovating the tourist sites in the country with old heritage monuments and all facilities with latest technology in the hospitality sector. Beaches in Vietnam are very popular. In this way the marketer will target the tourists in Italy who are seeking place for their comfort and likely to enjoy the beaches (Machlis, 1998). 4.2.4 Psychographic Segmentation: Psychographic segmentation is based on the lifestyle, mind set and thinking of the consumers for availing the particular product and services. Marketer will target tourist in Italy who visit the tourists destination for reliving from the stress from their busy life. In addition to this the mind set of the tourist towards leisure purpose to pass the vacation with full of enjoyment and luxury. They feel that visiting tourists place will provide the experience of new learning and entertainment (Oberndorf, 1999). 4.3 Targeting: The target profile of the tourist will be divided into two segments such as those tourists who have already visited Vietnam and those who will visit Vietnam first time. The aim of targeting first segment of tourist will be the add on benefit to the marketer as it will be easy to capture this segment and require less efforts to attract the tourists again to visit Vietnam (Millman, 1998). Moreover they are potential customer as they are well aware about the tourist place in Vietnam which enables to plan their visit easily. On the other hand aim of targeting the fresh tourists is to increase the market share and provide the expedience of this segment with enjoyable life and comfort by the attraction of tourism in Vietnam. The profile of target customer will be population of age 18 to 25 years, 26 to 35 years and 35 to 55 years who are likely to enjoy their vacations in comfortable place. Various holiday packages will be promoted among the target segment to promote the tourism in Vietnam . The core target segment will be consumers of age group 26 to 35 since they are the decision makers in the households and level of income and spending power is higher of this segment (Lewis, 2000). 4.4 Positioning Strategy: The positioning strategy includes the advertising and communication to the target segment. A marketer must choose the advertising and communication channel with high reach among the target segment. Online advertising is the optimal method of promoting the tourism in Vietnam. A marketer can select the social networking popular in Italy to advertise the tourism in Vietnam (Quelch and Harding, 2009). The marketer can also select the email marketing, web blogs and RSS feeds to promote the tourism among Italian tourists. Under the promotion strategy the Windsor can offer family package or group package by highlighting the major facilities, services and popular destinations in Vietnam (Oliver, 1999). The marketer at Windsor can also select some choice of discount package with visual presentation of popular tourist sites to attract the customers. In addition to this a differential and low cost strategy will work to promote the tourism in Vietnam. Apart form this; the Tourism government in V ietnam should upgrade the website by installing the virtual tour of popular tourist destinations so that the tourists can have the view of tourists places and tourism in Vietnam virtually. Events should be promoted on the website in order to attract the tourists. The promotional activity will be implemented by engaging the local travel agents and travel companies in Italy (Porter, 2000). 5. Marketing Mix: Marketing mix is the critical factor which enables the marketer to deploy the marketing strategy in optimal way and also provides the growth and expansion of an organization. Until the sound marketing mix is developed a company can have several challenges in the market place to promote its products and services. In this way the seven Ps of marketing mix of Windsor Plaza are defined below (Shankar, Rangaswamy and Pusateri, 1999). 5.1 Product (Services): In case of hotel the product will be services which are intangible in nature. Therefore based on the service offerings the Hotel can forecast its sales to be generated and the margins of the Hotel will be estimated in the coming years (Reda, 2000). Windsor can offer varieties in its hospitality services such as house saloon service, multi cuisine food specifically all verities of European cuisine. In order to promote the services, Windsor will engage with the local travel agencies in order to make the tourist aware about the available services and related facilities for tourism in Vietnam. The incentives and commission will be provided to the travel agents and travel companies based on the revenue generated and recommending the tourist about the hotel (Van den Poel and Leunis, 1999). The services will be included all the modern facilities so that the tourists get fascinated hotel services. at the same time the hotel will realize where there service are lacking and using this opportun ity the marketer can boost up their sales (Riedman, 1999). 5.2 Place: Place has of its primary importance in marketing mix, the marketing and sales manager should understand the appropriate market in Italy to promote the hotel service along with the tourism in Vietnam. Before implementing the marketing plan the marketing manager should study about the general demographics about Italy for example moot of population in Italy resides in metro areas and tourists came from the outskirts of the metro cities and urban areas. In the internet era, most of tourists in Italy do not visit the travel agencies and book their tourist plan online. Therefore the service will marketed through major internet portal (Woolley, 1998). Apart from this the metro city malls will be targeted first to promote the tourism. 5.3 Promotion: As already discussed, the hotel will use the differentiation and low cost strategy to develop the competitive advantage under the promotion strategy. Online marketing channel will be used to promote the hotel service and tourism. Some of the communication channel includes, social networking sites, website, email marketing, RSS feed and Blog. Advertising will be utilized through various websites which are most often visited by the tourists in Italy (Warner, 2000). In order to promote the services, Windsor will engage with the local travel agencies in order to make the tourist aware about the available services and related facilities for tourism in Vietnam. The incentives and commission will be provided to the travel agents and travel companies (Warner, 2000). 5.4 Price: Under the promotional strategy the hotel will use the low cost strategy in which the hotel will offer discount and best possible low price for its services in the industry. Since the tourists in Italy are more prices sensitive and it should have the worth as per the offerings. Pricing will be offered by covering the all the hotels expenses and kept the margin at lower side. The hotel can therefore make the volume based profits and utilize it in the long term (Wingfield, 2001). 6. Extended Ps: The extended Ps of marketing will be used to reinforcing the positioning strategy of the hotel as described below (Ansoff, 1957). 6.1 Process: In service industry process is the key marketing mix since the customer feels happy if they find the service process is easy and services of the company can be accessible in the easiest possible manner. The marketer will pace self made process in the hotel with signage to get the access of each service easily. In addition to this the hotel will use intercom facility to by just dialing one number and the hotel staff will provide the instant service within maximum of 10 minutes. It will be highlighted in during the hotel promotion (Baker, 1998). The hotel will provide the below services for its tourists: Executive lounge Business center Meeting facilities Recreational facilities Kids playroom Tour desk Airport pick-up service: USD18/way/4seats and vehicles for rent Outside swimming pool Multi-lingual guest service staff Laundry and dry-leaning service Modern elevator and baggage storage Souvenir/Gift shop and ATM in hotel Doctor/Nurse on call Foreign currency exchange Travel tour arrangement Business Center with ADSL Internet and Email Beauty salon and beauty treatment center Gymnasium and fitness center Massage, Spa, Sauna, Steam-bath and Jacuzzi Shopping center, Games and Casino room Ngan Dinh Restaurant Cafà © Centra America Discotheque An Dong shopping plaza (Source: http://www.vietnam-hotels.net/hotels/Windsor-Plaza-Hotel) 6.2 People: The hotel will employ best of industry experience in order to provide highly acclaimed services to the tourist. People are the first face in the service industry and they are like the tangible asset of the company. In hospitality business, people are only the evidence where the customer feels the experience of services. Hence the hotel will employ the hotel management professionals with minimum 3 years of experience of the industry to provide betters service to the tourist (Agrawal, Arjona and Lemmens, 2001). 6.3 Physical Evidence: Physical evidence includes the proper display of the services which are visible during the hotel visit. In this way the hotel will use the signage merchandizing where the each facility will be marked with proper sign. The interior of the hotel will be designed by the architect and interior designer. During the positioning, a virtual tour of hotel will be created and displayed on the communication channel such as websites and internet portal (Berthon, Lane, Pitt and Watson, 1998). 7. Budgetary Requirement: Since the Windsor plaza is already an established chain in Vietnam, therefore the hotel requires the renovation in its hotel and promotion expenses. Since the hotel will use the digital marketing concept to promote the service and incentive commission to be provided to the travel agents and companies. Hence the forecasted budget is provided in the below table for the period of six months: Month Estimated Expenses 1st month USD 55,000 2nd month USD 40,000 3rd month USD 25,000 4th month USD 25,000 5th month USD 15,000 6th month USD 7,000 The progress will be monitored through weekly sales sheet in which the company will make the comparison of actual revenue generated with the target revenue and based on the figures the target for subsequent months will be assigned to each sales manager (Festervand, Snyder and Tsalikis, 1986). In addition to this the company will prepare expense ratio chart every month to monitor the cost over revenue generated. Apart from this the number of visits on the web portal and networking sites will be recorded to monitor the progress of advertising and promotion. The marketer can also check the user review to monitor the impact of its marketing campaign (Cohen, 2002). 8. Recommendation: In order to gain the long term advantage and global marketing benefits the marketing manager should perform different marketing activities which will enable the hotel to gain the competitive advantage for minimum of five year period. Year 1 Year 2 Year 3 Year 4 Year 5 Focus in Marketing Campaign Flexibility of Rates Online Considering the Channel Management Products Investment in the Website Optimization of Website E-mail marketing Protection of Online branding Monitoring the Users Review Online and Accordingly devise the marketing strategy Offering a analytical package Responding to the market condition Lewis (2000) suggested that the company should optimize those key steps which enable to understand its advertising and promotion. Since Windsor Plaza will use digital marketing therefore user review will provide the necessary information to the marketing manager to understand what the hotel can best offer to the tourists. Apart from the protection of online branding is essential as it will enable the marketer to protect other websites to advertise companys image in the negative way such as low rate hotel.

Friday, January 17, 2020

The Philippine Health Care Delivery System

THE PHILIPPINE HEALTH CARE DELIVERY SYSTEM HEALTH CARE SYSTEM * an organized plan of health services (Miller-Keane, 1987) HEALTH CARE DELIVERY * rendering health care services to the people (Williams-Tungpalan, 1981). HEALTH CARE DELIVERY SYSTEM (Williams-Tungpalan, 1981) * the network of health facilities and personnel which carries out the task of rendering health care to the people. PHILIPPINE HEALTH CARE SYSTEM * is a complex set of organizations interacting to provide an array of health services (Dizon, 1977). COMPONENTS OF THE HEALTH DELIVERY SYSTEM The Department of Health Mandate: The Department of Health shall be responsible for the following: formulation and development of national health policies, guidelines, standards and manual of operations for health services and programs; issuance of rules and regulations, licenses and accreditations; promulgation of national health standards, goals, priorities and indicators; development of special health programs and projects and advocacy for legislation on health policies and programs. The primary function of the Department of Health is the promotion, protection, preservation or restoration of the health of the people through the provision and delivery of health services and through the regulation and encouragement of providers of health goods and services (E. O. No. 119, Sec. 3). Vision: Health as a right. Health for All Filipinos by the year 2000 and Health in the Hands of the People by the year 2020. Mission: The mission of the DOH, in partnership with the people to ensure equity, quality and access to health care: * by making services available * by arousing community awareness * by mobilizing resources * by promoting the means to better health LEVELS OF HEALTH CARE FACILITIES 1. PRIMARY LEVEL OF HEALTH CARE FACILITIES are the rural health units, their sub-centers, chest clinics, malaria eradication units, and schistosomiasis control units operated by the DOH; puericulture centers operated by League of Puericulture Centers; tuberculosis clinics and hospitals of the Philippine Tuberculosis Society; private clinics, clinics operated by the Philippine Medical Association; clinics operated by large industrial firms for their employees; community hospitals and health centers operated by the Philippine Medicare Care Commission and other health facilities operated by voluntary religious and civic groups (Williams-Tungpalan, 1981). . SECONDARY LEVEL OF HEALTH CARE FACILITIES * are the s maller, non-departmentalized hospitals including emergency and regional hospitals. * Services offered to patients with symptomatic stages of disease, which require moderately specialized knowledge and technical resources for adequate treatment. 3. TERTIARY LEVEL OF HEALTH CARE FACILITIES * are the highly technological and sophisticated services offered by medical centers and large hospitals. These are the specialized national hospitals. Services rendered at this level are for clients afflicted with diseases which seriously threaten their health and which require highly technical and specialized knowledge, facilities and personnel to treat effectively (Williams-Tungpalan, 1981) FACTORS ON THE VARIOUS CATEGORIES OF HEALTH WORKERS AMONG COUNTRIES AND COMMUNITIES 1. available health manpower resources 2. local health needs and problems 3. political and financial feasibility THREE LEVELS OF PRIMARY HEALTH CARE WORKERS A. VILLAGE OR GRASSROOT HEALTH WORKERS * first contacts of the community and initial links of health care. * Provide simple curative and preventive health care measures promoting healthy environment. * Participate in activities geared towards the improvement of the socio-economic level of the community like food production program. * Community health worker, volunteers or traditional birth attendants. B. INTERMEDIATE LEVEL HEALTH WORKERS * represent the first source of professional health care attends to health problems beyond the competence of village workers * provide support to front-line health workers in terms of supervision, training, supplies, and services. * Medical practitioners, nurses and midwives. C. FIRST LINE HOSPITAL PERSONNEL * provide back up health services for cases that require hospitalization * establish close contact with intermediate level health workers or village health workers. * Physicians with specialty, nurses, dentist, pharmacists, other health professional s. TWO-WAY REFERRAL SYSTEM (Niace, et. al. 8th edition 1995) A two-way referral system need to be established between each level of health facility e. g. barangay health workers refer cases to the rural health team, who in turn refer more serious cases to either the district hospital, then to the provincial, regional or the whole health care system. Public P Barangay Health OHealth Worker Nurse 2nd 3rd P H F H F U E A E A L Barangay RHU A C A C A Health Midwife Physician L I L I T Stations T L T L I H I H I O T T N RHS Sanitary Y Y Midwife Inspector MULTISECTORAL APPROACH TO HEALTH (NLGNI, 8th edition, 1995) The level of health of a community is largely the result of a combination of factors. Other health-related Systems (government/ private Ways of CommunityHealth Care The Health System People (Cultural) Environment (Social, Economic, physical, Etc. Health, therefore, cannot work in isolation. Neither can one sector or discipline claim monopoly to the solution of community health problems. Health has now become a multisectoral concern. For instance, it is unrealistic to expect a malnourished child to substantially gain in weight unless the family’s poverty is alleviated†¦Ã¢â‚¬ ¦ In other words, improvement of social and economic conditions need to be attended to first or tackled hand in hand with health problems. 1. Intersectoral Linkages – Primary Health Care forms an integral part of the health system and the over-all social and economic development of the community. As such, it is necessary to unify health efforts within the health organization itself and with other sectors concerned. It implies the integration of health plans with the plan for the total community development. Sectors most closely related to health include those concerned with: a. Agricultural b. Education c. Public works d. Local governments e. Social Welfare f. Population Control g. Private Sectors The agricultural sector can contribute much to the social and economic upliftment of the people†¦Ã¢â‚¬ ¦. Demonstration to mothers of better techniques and procedures for food preparation and preservation can preserve the nutritive value of local foods. Through joint efforts, agricultural technology that produces side effects unsafe to health (for instance, insecticide poisoning) can be minimized or prevented. The school has long been recognized as an effective venue for transmission of basic knowledge to the community. Every pupil or student can be tapped for primary health care activities such as sanitation and food production activities†¦.. Construction of safe water supply facilities and better roads can be jointly undertaken by the community with public works. Community organization (e. g. establishing a barangay network for health) can be worked through the local government or community structure. Likewise, better housing through social welfare agencies, promotion of responsible parenthood through family planning services and increased employment through the private sectors can be joint undertakings for health†¦Ã¢â‚¬ ¦We have to recognize that oftentimes health actions undertaken outside the health sector can have health effects much greater than those possible within it. 2. Intrasectoral Linkages – In the health sector, the acceptance of primary health care necessitates the restructuring of the health system to broaden health coverage and make health service available to all. There is now a widely accepted pyramidal organization that provides levels of services starting with primary health and progressing to specialty care. Primary health care is the hub of the health system. A PYRAMIDAL HEALTH STRUCTURE Tertiary National Health Health Care Services Regional Health Services Secondary Health District Health Services Care Rural (Local Hospital) Services Rural Health Units Primary Barangay Health Stations Health Care THE NATIONAL HEALTH PLAN (Niace, et. al 8th edition 1995) The National Health Plan is the blue print which is followed by the Department of Health. It defines the country’s health problems, policy thrusts, strategies and targets. POLICY THRUSTS AND STRATEGIES There are policy thrusts and strategies which are commonly important. These are: 1. Information, education, and communication programs will be implemented to raise the awareness of the public, including policy makers, program planners and decision makers; 2. An update of the legislative agenda for health, nutrition and family planning (HNFP), and stronger advocacy for pending HNFP –related legislations will be pursued; 3. Integration of efforts in the health, nutrition and family planning sector to maximize resources in the delivery of services through the establishment of coordinative mechanisms at both the national and local levels; 4. Partnership between the public and the private sectors will be strengthen and institutionalized to effectively utilize and monitor private resources for the sector; 5. Enhancement of the status and role of women as program beneficiaries and program implementers will be pursued to enable them to substantially participate in the development process.

Wednesday, January 1, 2020

The Industrial Revolution During Mid 19th Century - 843 Words

With the Industrial Revolution at its dawn during mid-19th century, England’s Northern towns and cities began to alter drastically as advances in science and technology were proceeding to reshape the world. Beyond just transforming the society and its culture; industry, technology, and commerce, as agents of reforming the old social order, brought an immense demand for the urbanization of towns and cities. Consequently, the cities of Northern England went through an architectural metamorphosis of great scale. The Industrial revolution had opened many doors for the development of science and industry, however; there were social consequences due to that expeditious progression as it did not necessarily influence the quality of life in a positive manner. The rapid development of cities and the growth of factories and mills gave rise to large slum populations, hence, resulting in serious concerns for the health of the society as it was towards a damaging decline. The architecture of these cities was transforming and adapting itself in order to meet the needs of urbanization and development. Buildings such as Joseph Paxton’s Crystal Palace arose from the heart of the Industrial Revolution in order to celebrate the new era of modern capitalism. Though revolutionary and iconic, many disapproved of the minimalistic designs pf such buildings as they were merely â€Å"made manifest as a total system†, as Kenneth Frampton notes it in The Crisis of 1851. During those anxious days of theShow MoreRelatedEffects of the Industrial Revolution727 Words   |  3 PagesThe Industrial Revolution, lasting between the 18th and 19th century, profoundly affected the people of Europe, North America, and other regions of the world. The revolution produced new exciting technological innovations. As a result, the socioeconomic climate and cultural aspects of Europe and North America were altered in an unprecedented manner. Industrial opportunities also lured the population away from agrarian lifestyles to more urban populaces. The Industrial Revolution extensively changedRead MoreEssay on The First Industrial Revolution: Progressing Society1022 Words   |  5 PagesThe First Industrial Revolution: Progressing Society The First Industrial Revolution modified every aspect of daily life. According to Princeton University â€Å"Economic historians are in agreement that the onset of the Industrial Revolution is the most important event in the history of humanity since the domestication of animals and plants† (Princeton par. 6). The First Industrial Revolution brought along machines, a capitalist economy, and trade expansion. Machines increased productivity, capitalistRead MoreThe Industrial Revolution1097 Words   |  5 PagesBefore the advent of the Industrial Revolution, most people resided in small, rural communities where their daily existences revolved around farming. 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By the progressive era, government in addition accepted some responsibility for regulating the economy and caring for the needy. The concept of economic policy had been born. Anti-trust laws and civil rights laws now existed. In Europe, the labor movement began during the industrial revolution, when agricultural jobs declined andRead MoreThe Two Faces of Nationalism1493 Words   |  6 PagesIntroduction The nineteenth century saw the rise and fall of many conventional rulers, kings as well as aristocratic political advisors and parliamentarians sustain a power for majority of the areas in Europe. Having said that, the nineteenth century also recorded tremendous advancements social and industrial and also marked some of the most consistently harmonious eras in history. Some of the marked advancements in Europe that took place in the 19th century include the Industrial Revolution that was initiatedRead MoreIndustrialization During The Industrial Revolution1577 Words   |  7 PagesIndustrialization – ever changing the face and heartbeat of our society and the world in which we live – since the Industrial Revolution began in Britain (from 1760 until sometime between 1820 and 1840). The improvement of business acquisitions and evolution of trade were essential to the Industrial Revolution. Most of the British population lived in the countryside, in small villages, and in teracted closely within their family unit and work. Industrialization, however, drastically altered theRead MoreIndustrial Revolution Essay913 Words   |  4 Pages The Industrial Revolution was a innovative period between mid 18th century through the 19th century, making people go from a predominantly agricultural existence into a more urban lifestyle. Starting after year 1750, all the factors that combined, made Great Britain the best place for industrialization. The primary assessment that made it possible was the invention of machines that could do work that was previously done by hand. This allowed production to shift from inside homes into factoriesRead MoreWomen and Work in the 19th Century Essay920 Words   |  4 PagesDuring the 19th century, change was in the air. Industrialization, involving the movement of labor and resources away from agriculture and toward manufacturing and commercial industries, was in progress. As a result, thousands of women were moving from the domestic life to the industrial world. During the 19th century, the family economy was replaced by a new patriarchy which saw women moving from the small, safe world of family workshops or home-based businesses to larger scale sweatshops and factories