Marketing and Pandora - 12905 Words

Project C for Marketing Management Program 2011 Danish Academy of Business and Technology Project Leader: Marianne Aardalsbakke (MAA) Classes: MA2-11 MO2-11 Group No.: 11 Group Members: Anca Filote (MO2-11) Elmira Oumarova Østergaard (MO2-11) Davis Vanags (MA2-11) Krista Rumba (MA2-11) Mabel Menezes Martins (MA2-11) Richards Tirums (MA2-11) Group member signatures: _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ Key strokes of characters including spaces: 47772 Executive summary Today in the global business world we know that strategic changes are fundamental in order to†¦show more content†¦Middle class is booming worldwide and with prosperity comes consumers desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called â€Å"category killers†, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust. In the recent time just a few Danish companies have managed to grow from being nothing to become a big export business within a few years. Pandora has got extreme media attention within the last year for having done exactly that. The company has grown from a small Danish jewellery company without sales abroad to be one of Denmark ´s largest twenty stock`s companies with 5.000 employers around the world and sale on six continents through over 10,000 points of sale, including close to 500 PANDORA branded concept stores. Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia. Pandora has listed markets, where they operate on their website. To the east of the West Europe there are such countries as Lithuania and Estonia. Our natural curiosity points to Latvia, as the only Baltic State where Pandora is not presented yet. There is not soShow MoreRelatedMarketing Strategy : Pandora Jewelry Essay1346 Words   |  6 Pagescultural and make everything under control. 1. Pandora as a famous jewellery brand has been really popular around the world, their mission is to offer high quality jewellery with affordable price. They have many different collections to choose, so every woman can tell their own story by design their own unique Pandora jewellery. With the high quality and thoughtful after sale services, their vision is to make Pandora the most favourable brand. Pandora is trying to set up a image for woman to tellingRead MoreRetail708 Words   |  3 PagesRetail Pricing of Pandora * Warranty All Pandora products are covered by a 1-year warranty covering manufacturing defects. * Sales Pandora corporate headquarters dictates the prices and they have a Recommended Retail Price (RRP), most retailers are prohibited from undercutting their prices so the cost is consistent throughout a market/country. The only exception is Denmark because of the countries’ laws prohibiting a company from dictating the price of products. * Pandora prices differRead MorePandora Radio: Fire Unprofitable Customers?761 Words   |  4 Pagesstrategy. Eventually, Pandora had no choice but to to reintroduce a subscription model and cap free listening hours at 40 per month, and request ‘a buck for the tip jar’ for the remaining days in the month. †¢ Advertisement Based: One of the key elements to Pandora’s advertising strategy is that they have to ability to leverage their user database with demographic and geographic information that would allow advertisers to stream custom advertisements to their audience. Pandora was able to provideRead MoreCase Study : Pandora. Joe Kennedy1400 Words   |  6 PagesCase Study: Pandora Joe Kennedy, is the president and CEO who join Pandora in 2004 along with Tim Westergren making it one of the largest radio webcaster (internet online) used for streaming music all over the world. In 2007 disappointing news was delivered announcing that an increase in the sound royalties will increase over 2.5 times in a period of five years. In 2007 Pandora gained 5.7 million stating that in in the next two years it will all even out to what was gain in the previous years. KennedyRead MorePandora Freemium Model Essay example1118 Words   |  5 Pagesthat most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from a company who in late 2005 was faced with major financial issues, to in 2013 the most successful business for subscription to radio service. Pandora coming into the race had a first -mover advantage because they were the first on the music supply scene with an algorithm that puts together a personal radioRead MoreThe Music Industry Has Changed The Years Essay1386 Words   |  6 Pagestoday s â€Å"cutting out the middle-man† era, you need to possess many different skill sets, such as marketing, branding, and networking etc, that may not relate directly to music. Since the rise of the independent artist, there is constantly new artist looking for their name to be known. It’s easy to become to what is know as a â€Å"one-hit wonder† if you don t market yourself properly. By marketing, you’re showing people that your music exists and you’re convincing people to give your music aRead MoreMedia Consumption Essay1323 Words   |  6 PagesMatthew Falcione Mr. Holman English 101 September 6, 2012 Modern Personal Media Consumption Modern times of society have differed much from even a decade ago. From the very way we absorb content and communicate to the new aggressive forms of marketing, so much has changed. Ten years ago communication was limited to a simple cell phone call, postal mail, email and only as much as an Instant Message through a very slow 56k internet connection. Today there are endless ways to digest communicationRead MorePandor A Successful Radio Service Essay1358 Words   |  6 Pages Pandora is one of the internet’s most successful radio service. It has over 250 million registered users and around 80 million active listeners. Will Glaser and Tim Westergren started the radio service in 2005, providing users a brand new way to stream music. The station allows users to select music based on the artists they like and using an algorithm it also creates a station that plays music related to the artist or genre (Lauden Traver, 2016, p. 97). Pandora uses a Freemium business modelRead MoreCompany s Stock Movement And My Personal Opinion Essay807 Words   |  4 Pages On the last Stock Market game, i chose four companies as my targets(Apple, Google, Pandora and Fitbit inc), but this time i added two more companies:KBH and SONS. In this financial journal,i will record each company’s stock movement and my personal opinion. On my research(from marketwatch.com), Treasuries prices rose for a fifth straight session on Friday, in line with gains in European sovereign markets, as investors continued to snap up U.S. government bonds with the expectation that theRead MoreBusiness For Business Service Marketing1453 Words   |  6 PagesBusiness to Business Service Marketing Executive summary The following report will give a description of the music industry and the good and the bad aspects of spotify. We will then analyze how Spotify can outcome the risks it faces and future goals it could take in continuing our success in the online music streaming business. Through using of the marketing mix the gaps model and CRM we can closely identify the key features for Spotify s improvement both in the digital service market but

Short Descriptive Essay Samples Tips

Short Descriptive Essay Samples Tips To compose a descriptive essay you must describe an object, an individual or event. Next, employing an expert to compose an essay for you are able to help you better your academic outcome. Thus, don't hesitate and get your assignment modified based on your requirements. Less important to more important, which means you save the very best point for the close of the essay. The Short Descriptive Essay Samples Stories Descriptive Essay on Market can be employed by tourists or visitors that don't have any prior understanding of a marketplace. Samples supply you with a chance to secure closer to the style and structure that's usually appreciated by tutors. Templates like Descriptive Essay about Office can be beneficial for an individual who's planning to go to an office. The secret to writing the ideal descriptive essay is developing a vivid image in your. Using all the senses, you should explain everything about the subject. You ought to b e able to engage the reader in your work by the usage of senses. The reader may be confused whenever you do not attach ideal emotions to the description you're giving. With their help it is possible to decide what things to write about, learn the most frequent structure of the paper and understand what topics are definitely the most popular right now. Short essays are important when one is hoping to present an important topic without needing to compose a great deal of words or using several pages. A descriptive essay is a sort of essay that employs the senses to spell out a particular object in the shape of writing. Becoming creative and descriptive can on occasion be a challenge. Brainstorming involves thinking about the subject and finding rough ideas to strengthen your title. As a writer, you ought to go through various samples so that you are able to get exposed. It's a good idea to get exposed to distinct topics as a writer as it grants you the experience and prowess in writing. Our writers try their very best to produce interesting thoughts and share them with you. Some fantastic short fiction writers aren't. Short Descriptive Essay Samples: the Ultimate Convenience! For descriptive essays, there are a few helpful structures in the event you are still having trouble. You should specify your topic without including tons of side details. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. A descriptive essay presents an individual, place, or thing, in a manner that readers feel like it's in front of their eyes, or they are tasting it, or they can hear this, or they can smell it. Short Descriptive Essay Samples Ideas Writing a high school essay if you've got the tips about how to do essay effectively. In the event you were assigned with a descriptive essay, you are most likely puzzled where to get started. As you begin on your descriptive essay its. A self-introduction essay might be among the easiest essays to begin. Writing a quick essay means you have to write concisely as a way to pack whatever you want to say into a concise paper. Additionally, it is possible to also have a look at our Argumentative Essay templates. Before writing a descriptive essay, you need to be able to understand how you are likely to encrypt your essay to meet with the question requirements. The title for your essay is related to the topic is provided. Following your conclusion, you should earn a review of your essay by proofreading. Thus, there are a number of ways an essay can be written. Stephen's essay is quite effective. For you to develop a great descriptive essay, you should learn how to encrypt a great thesis statement.

Human Resources and Management Stratergy Free Essays

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. We will write a custom essay sample on Human Resources and Management Stratergy or any similar topic only for you Order Now Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation. Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as opposed to a worker who does not feel greatly involved and concerned of the companies on goings. Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis. Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy. Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance. The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilver and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation. Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business. Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products. The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan however, there are many more. A key influence would be the reaction of the new target market. If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy? How to cite Human Resources and Management Stratergy, Papers

Human Resources and Management Stratergy Free Essays

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. We will write a custom essay sample on Human Resources and Management Stratergy or any similar topic only for you Order Now Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation. Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as opposed to a worker who does not feel greatly involved and concerned of the companies on goings. Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis. Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover is 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy. Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance. The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilver and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation. Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business. Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products. The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan however, there are many more. A key influence would be the reaction of the new target market. If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy? How to cite Human Resources and Management Stratergy, Papers